Transform Creative is a movement of student artists in New York City who are seeking to be redemptive and constructive in their creative work. Beho!d was commissioned to create a central clearing house for news and resources for Transform on the Web and to redevelop their simple, aging logo. The result was an Escheresque design, riffing playfully on the kind of optical illusions that made Escher famous. The logo captures the idea of transformation, moving from organic shapes to a rectilinear, three dimensional rendering of the word "form". With its artistic audience in mind, the design aims to be bold and unique.