The website Beho!d designed for ProjectSever.org in 2007 had been a huge success, and as we contemplated a redesign, I wondered whether we'd be able to improve on the original. Nonetheless, developed in conjunction with Project Serve's 2009 Trip Catalog, the end product was warmly received. The design, exploding with color, announces its mission in bold type: love, serve. Beho!d worked closely with Project Serve Marketing to prioritize lead driven links and meticulously wrote and rewrote copy to optimize search engine results, earning an invaluable first page listing on Google for the relevant keywords.