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Agape Ireland's request was twofold: create a striking website for delivering resources to Irish university students and an alternative to Agapé's strong but dated logo. For years I had been saving the dandelion for the right project. It is an image rich with symbolism: the spiritual significance of death that multiplies new life, being carried along by the wind or spirit, and being wild but beautiful. With the theme of Agapé's website — movement — I decided it was high time. So, for the website, the dandelion is central, caught in a breeze of curvaceous lines, its achenes carried along with the winds. The logo for Agapé's student movement in Ireland, "Student Life", received scribbled text, "life" in bold, and again, a dandelion achene.
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The website Beho!d designed for ProjectSever.org in 2007 had been a huge success, and as we contemplated a redesign, I wondered whether we'd be able to improve on the original. Nonetheless, developed in conjunction with Project Serve's 2009 Trip Catalog, the end product was warmly received. The design, exploding with color, announces its mission in bold type: love, serve. Beho!d worked closely with Project Serve Marketing to prioritize lead driven links and meticulously wrote and rewrote copy to optimize search engine results, earning an invaluable first page listing on Google for the relevant keywords.
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World Outreach's website is their principal means of recruiting and therefore critical to their ongoing success. Beho!d's design is dynamic and inviting, capturing their global mission to reach young people in the far corners of the earth. Because their content management system lacked the tools to implement a full-featured engine for listing opportunities and managing applicants, Beho!d seamlessly integrated a third party job board within their existing infrastructure.
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Transform Creative is a movement of student artists in New York City who are seeking to be redemptive and constructive in their creative work. Beho!d was commissioned to create a central clearing house for news and resources for Transform on the Web and to redevelop their simple, aging logo. The result was an Escheresque design, riffing playfully on the kind of optical illusions that made Escher famous. The logo captures the idea of transformation, moving from organic shapes to a rectilinear, three dimensional rendering of the word "form". With its artistic audience in mind, the design aims to be bold and unique.
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YFC's 3Story initiative speaks to the overlapping nature of our life stories. Each of us is engaged most obviously within the course of our own lives, but also intrinsically with the lives of others, as well as with a larger story, God's story. 3Story expresses this notion with a set of three overlapping circles, a kind of Venn diagram. Beho!d took these overlapping circles as the key visual metaphor for its own designs, demarcating each section of 3Story.org with a variety of circular forms. The design is appropriately vibrant and youthful in keeping with its teenage audience.
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