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YFCAMP Mailer

YFCAMP Mailer 2008

After a very layered, filtered, and image based approach in 2007, for YFCAMP's 2008 brochure I sought to establish its uniqueness by using vector artwork almost exclusively. The result was a set of silhouettes of young people in action and a series of leafy imprints for each camp title. In addition, we continued the visual metaphor of the tree that has characterized and unified all of our YFCAMP branding, but this time with a simplified, vector wood grain. The final product was a hit, capturing the boundless fun of camp as well as the printed page can.

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