For YFCAMP's 2007 mailer, Beho!d developed a brochure and DVD carrier in one. Using a stickable DVD nub, the brochure serves multiple purposes at minimal cost and waste. A simple, transparent sticker encloses the foldable brochure for mailing. The design and imagery captures the spectacular natural setting as well as the energy and boundless fun of a camp experience. In 2007, Beho!d also proposed a tagline for YFCAMP that they have embraced as capturing the essence of what they offer: YFCAMP. Where Everything Changes.