Ron Kelsey is a sergeant in the U.S. Army who moonlights as an artist. He is leading a partnership with International Arts Movement to encourage redemptive art within the military. To kick it off, Ron organized an art show in Fort Drum, NY and asked Beho!d to create posters, invites, Web ads, the program, and an informational brochure. Because of the affiliation with International Arts Movement, the design needed to echo IAM's own branding without being mistaken for it. Beho!d tied into the painterly style we previously created for IAM while employing a color shift that made it distinctly its own.