Project Serve is a short term missions agency that helps young people love and serve alongside indigenous ministries around the world. Each year they advertise their trips with a mailing of 15,000 pieces, the cornerstone of their promotional efforts. Beho!d was tagged to create an eye-catching brochure to maximize leads and drive them to the Project Serve website, which Beho!d also designed and developed in tandem. For the cover, we distilled Project Serve's definitive tagline — "to love is to serve" — to its essence, an emphatic: "Love, Serve". The brochure was tied together throughout with a gritty set of paper textures which also served to provide a strong structure for layout.