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For our fifth rendition of YFCAMP's annual promotional mailer, color, natural beauty, and youthful energy were the order of the day. In keeping with our longstanding arboreal visual metaphor, the piece as a whole is unified by a collage of leaves and limbs carrying through each spread. Also see 2009, 2008, and 2007.
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YFC International is a global youth missions organization operating in over a hundred nations. For their biannual staff conference they needed a portable backdrop for the stage they'd be setting up half-way around the world. It would take as its theme their newly drafted mission statement. Beho!d answered the call with a set of five nine-foot banners; the first banner identifies YFC and each of the others communicates one of the four principles goals of its mission. The banners are bright and full of youthful hope and vigor, while capturing in metaphors the more subtle and intangible aspects of their spiritual mission. YFC was exceedingly pleased with the results.
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International Arts Movement had a clever idea. Abbreviated as "IAM", they wanted to introduce themselves with a creative campaign: "I am IAM". Beho!d gave form to this concept with a trifold brochure featuring an assortment of creative types who embodied the spirit of IAM, "to engage the culture that is and create the world that ought to be". The excellent portraits by Wayne Adams provided a human face to this movement of ideals.
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Ron Kelsey is a sergeant in the U.S. Army who moonlights as an artist. He is leading a partnership with International Arts Movement to encourage redemptive art within the military. To kick it off, Ron organized an art show in Fort Drum, NY and asked Beho!d to create posters, invites, Web ads, the program, and an informational brochure. Because of the affiliation with International Arts Movement, the design needed to echo IAM's own branding without being mistaken for it. Beho!d tied into the painterly style we previously created for IAM while employing a color shift that made it distinctly its own.
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For this fourth rendition of YFCAMP's annual mailing, Beho!d employed a watercolor palette, each of the brochure's six panels delineated by streaks of paint, allowing wiggle room for the printer's scores and folds. Along with the swoosh that stretches the full length, this approach successfully ensured that the piece cohered throughout. Each year I've asked YFCAMP if they want to start from scratch, but they are in love with the autumnal palette, and the challenge has been to create something fresh but consistent each season. You can also view 2007 and 2008 to see if I've succeeded.
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